Case Study: a leading regional payer reduces cost per lead by 40% with Freshpaint

a leading regional payer cuts cost per lead by 40% with Freshpaint

Freshpaint helped a leading regional payer overcome its challenge of having no reliable event or conversion tracking on its website. This lack of data prevented the marketing team from running retargeting campaigns, measuring cross-channel performance, or optimizing effectively, all within a very conservative legal and compliance environment.

The solution implemented by Freshpaint consolidated fragmented agency pixels into a single, compliant tracking layer. This enabled retargeting for the first time and allowed the team to feed conversion data to ad platforms and upload large, custom audiences without exposing PHI. As a result, the payer saw a 40% reduction in cost per lead and an 8% better CPA on retargeting, proving the effectiveness of their newly focused, data-driven strategy.