Case Study: Farmford streamlines fresh produce wholesale with Fresho

Navigating the World of Farm-to-Table Food Distribution An Insightful Interview with Jake Wiltshire of Farmford & Co

Farmford, a fruit and vegetable wholesaler, faced challenges associated with manual processes like invoicing and order management. They sought a technological solution to streamline operations, reduce errors, and support their business growth. They implemented the Fresho operations management platform to address these challenges.

By integrating Fresho with their existing Xero accounting software, Farmford automated key tasks such as invoicing and order processing. This solution from Fresho significantly reduced manual labor and minimized errors. Furthermore, the online ordering platform helped build trust with new chefs and improved customer acquisition, providing a measurable boost to the business.

Farmford

Jake Wiltshire

Farmford