Case Study: MyButcher boosts online ordering, saves 40 hours a week, and plans to triple revenue with Fresho

Meat Wholesaler Anticipates Tripling Revenue From Online Ordering

The customer, MyButcher, a South Australian meat wholesaler, faced significant challenges with its antiquated ordering systems. The company had unsuccessfully attempted to implement online ordering software three times prior. Their main challenge was finding a solution that could handle the complexities of their industry, such as catch-weight products where items are ordered by the piece but supplied by variable weight, which previous vendors struggled to capture.

Fresho provided an online ordering platform that automated MyButcher's order processing, production, and delivery scheduling. The solution streamlined operations, saving the company 40 hours per week and drastically reducing internal error rates. This efficiency allowed MyButcher to scale dramatically, growing from one to three warehouses and commissioning a 60,000 kg freezer. As a direct result of implementing Fresho, the company doubled its revenue in three years and is on track to triple it within the next five.

MyButcher

Tony Buckley

Founder and Managing Director