Case Study: Greenlands Wholesale Fruit and Vegetables saves time and improves ordering efficiency with Fresho

Greenlands Wholesale Fruit and Vegetables lets chefs order 20–30 items in minutes with Fresho

Greenlands Wholesale Fruit and Vegetables, a family-run business near Melbourne, faced a significant challenge with its outdated order management system. For decades, the company relied on phone calls, faxes, and emails, which consumed hours of administrative time for owner Vince Pezzano and prevented him from focusing on customer relationships and sourcing. To overcome this, they implemented the Fresho online ordering system.

Fresho provided a solution with its live pricing, live catalogue, and instant online ordering capabilities. This allowed chefs to place orders for dozens of items quickly and independently. The result for Greenlands was a massive saving in time, which enabled Vince and his team to focus on higher-value work and finish earlier each day without compromising service. The efficiency gained from Fresho gave the business more freedom and smoother operations.

Greenlands Wholesale Fruit and Vegetables