Case Study: Big Michael’s Fruit and Vegetables manages rapid growth with Fresho

Big Michael’s Fruit and Vegetables scales to 1,000 orders a day with Fresho

Big Michael’s Fruit and Vegetables, a rapidly growing wholesale produce distributor, faced challenges in managing over 1,000 daily orders and 3,500 customers while maintaining personalized service and ensuring timely payments. The company needed a system to handle complex, customer-specific details at scale and to streamline its accounts receivable process.

Fresho implemented a digital ordering and payment system for the customer. The solution automated tailored pricing, delivery instructions, and payment collection, which integrated directly with their accounting software. This provided proof of delivery and ensured consistent communication of special requests. As a result, Fresho helped Big Michael’s dramatically improve payment times and operational efficiency, supporting their continued growth over a six-year partnership.

Big Michael’s Fruit and Vegetables