Case Study: Big Michael’s Fruit and Vegetables scales to 1,000 daily orders with Fresho

Big Michael’s Fruit and Vegetables - Customer Case Study

Big Michael's Fruit and Vegetables, a large-scale produce wholesaler, faced challenges in managing its rapid growth, including difficulties in handling over 1,000 daily orders while maintaining personalized customer service and ensuring timely payments from clients.

Fresho implemented a digital system to automate ordering, tailored pricing, and delivery instructions for Big Michael's 3,500 customers. Critically, Fresho's solution enabled automated credit card payments that integrate with accounting software, which significantly improved cash flow. The vendor provided extensive hands-on support during implementation, and the partnership over six years has been integral to the customer's scalable growth.

Big Michael’s Fruit and Vegetables

Peter Marinos

Founder