Case Study: Marshall’s Lawn & Landscape improves website trust and conversions with FreshMove Media

Marshall’s Lawn & Landscape boosts mobile accessibility to 93 with FreshMove Media

Marshall’s Lawn & Landscape, a local landscaping business with a strong reputation, faced a challenge with an outdated and unclear website that was causing potential customers to question if the company was still active and modern. The site created user friction with unclear service offerings, no prominent call-to-action, poor mobile optimization, and a lack of modern security and UX fundamentals. They partnered with FreshMove Media for a website redesign to address these issues.

FreshMove Media implemented a comprehensive solution that included restructuring the site architecture, modernizing the brand presence, and drastically improving the mobile experience. The results were significant measurable improvements in website performance scores, with accessibility, best practices, and SEO all reaching scores of 100 on mobile. Most importantly, the new site provided a clear path to conversion with a prominent "Request a Quote" feature, leading to increased leads and better integration with the company's CRM. The outcome for Marshall’s was a modern, trustworthy online presence that matched the quality of their real-world work.

Marshall’s Lawn & Landscape