Case Study: Hanover County Sheriff’s Office boosts recruitment outreach with FreshMove Media

Hanover County Sheriff’s Office completes 5-shoot recruitment video with FreshMove Media

The Hanover County Sheriff's Office needed a compelling recruitment video to attract dedicated individuals and showcase the diverse roles and community-focused values within their department, including teams like Search & Rescue and SWAT. They partnered with FreshMove Media for their video production services to create a film that would effectively communicate their mission and opportunities for professional growth.

FreshMove Media developed a comprehensive video solution that involved detailed planning, scriptwriting, and multiple shoots to capture dynamic action scenes, training exercises, and community engagement. The final edited video, which included carefully selected music and a professional voiceover, successfully portrayed the department as a place to grow and serve. While specific metrics are not provided in the case study, the project fulfilled the client's objective of creating a powerful recruitment tool to attract new officers.

Hanover County Sheriff’s Office