Case Study: Uitzendbureau boosts on-site applications 24% and grows candidate profiles with Freshmarketer

How Uitzendbureau empowers employment with Freshmarketer

Uitzendbureau, the largest niche job board in the Netherlands hosting around 35,000 vacancies and about 481K monthly visitors, faced the challenge of understanding visitor behavior and boosting job applications and candidate profiles after a major site redesign. To move beyond guesswork and industry tips, they adopted Freshmarketer for real-time website optimization using features like heatmaps, session replay, funnel analytics, A/B testing and Polls & Feedback.

Freshmarketer helped Uitzendbureau identify conversion roadblocks, run 69 A/B experiments, and engage visitors directly to refine forms, copy, buttons and images. Those efforts produced measurable gains: a 46.22% lift at the job-detail step and a 24.46% increase in completed on-site applications, along with overall increases in job applications and new candidate profiles.

Uitzendbureau

Paul van Alten

Online Marketer