Case Study: LeadsMarket achieves a 25% increase in conversion rate with Freshmarketer

How LeadsMarket improved their conversion rate by 25% with Freshmarketer

LeadsMarket, an online marketplace for affiliate marketers and lenders based in Los Angeles, faced low conversion rates—especially among first-time visitors—struggles with optimizing web forms, high tool costs, and inflexibility with prior CRO tools. The marketing team turned to Freshmarketer’s all‑in‑one conversion optimization suite, signing up for form analytics, heatmaps, session replays and A/B testing to pinpoint why users abandoned forms.

Using Freshmarketer’s Heatmaps & Session Replays, Funnel and Form Analytics, polls and custom attributes, LeadsMarket ran 20 experiments to identify problem fields, segment new vs. returning users, prefill forms and collect feedback. The Freshmarketer-driven changes reduced bounce rate by 12% and lifted conversion rate by 25%, while replacing costly, less flexible tools like Hotjar and Optimizely.

LeadsMarket

Marco Ponce

Senior Marketing Manager