Case Study: Knose achieves automated marketing and personalized customer journeys with Freshmarketer

How Knose, an Australian Fintech company, used Freshmarketer to automate its marketing

Knose, an Australian FinTech startup that builds subscription wellness plans for pets, needed to engage two very different audiences (vets and pet owners), capture and segment leads from multiple website forms, and run separate, non‑conflicting nurture workflows without heavy developer effort or expensive integrations. Knose chose Freshmarketer and used features like web form tracking and Journeys to handle list management, segmentation, and automated engagement affordably.

Freshmarketer’s form tracking fed leads directly into the right lists while Journeys delivered behavior‑based, contextual nurture flows and immediate follow‑ups, avoiding rigid autoresponders. Integration with Freshdesk session replay also nearly eliminated the need for customers to send screenshots or GIFs, speeding support resolution. The combined solution helped Knose streamline lead capture, personalize communications, reduce support friction, and—per co‑founder Nathan Harris—match or even leapfrog incumbents in customer engagement using Freshmarketer.

Knose

Nathan Harris

Co-founder & Chief Operating Officer