Case Study: Nature Fresh Farms boosts same-store sales with Freshmade's brand and packaging refresh

Nature Fresh Farms boosts same store sales 35% with Freshmade

Nature Fresh Farms, a leader in the greenhouse-grown produce category, faced the challenge of its premium products being perceived as generic commodities rather than branded experiences. Their existing identity was not effectively heroing their offerings. To address this, they engaged Freshmade for a comprehensive brand and packaging refresh.

Freshmade's solution was to develop a new emotional and visceral brand strategy, moving away from purely flavor-led communication. This included creating a sensorial product naming system and a colorful, expressive visual identity for maximum shelf impact. The vendor also coined the trademarked expression "Greenhouse Clean" to communicate growing standards. This work resulted in a reported 35% increase in same store sales for the refreshed products within six months of launch.

Nature Fresh Farms