Case Study: Instinct expands its brand and packaging system with Freshmade

Instinct expands brand system across every consumer touchpoint with Freshmade

Freshmade was engaged by Instinct, a pet food company, to help expand its packaging system and brand content across new product lines and formats. The challenge was to achieve this growth without losing the brand's coherence or visual impact, ensuring it could continue to lead in the emotionally charged raw pet food category.

To solve this, Freshmade built a complete packaging architecture and content ecosystem. This involved studio photography and video production to visually capture product benefits and usage occasions. The result was a full creative system that brought the brand refresh to life across all consumer touchpoints, giving Instinct the storytelling toolkit and flexibility to grow its portfolio without outgrowing its identity. Freshmade served as the lead agency for this expansion.

INSTINCT