Case Study: Hartz boosts purchase intent and pack appeal with Freshmade

Hartz boosts purchase intent from 35% to 57% with Freshmade

Hartz, a major pet care company, faced the challenge of refreshing its Delectables brand, the market leader in wet cat treats, to strengthen its position and maintain growth. Their goal was to improve the product's linkage to the category and create a more seamless shopping journey. They engaged the vendor Freshmade for brand strategy, portfolio architecture, and package design.

Freshmade implemented a design strategy informed by visual equity benchmarking and shelf testing. They modernized key brand equities and retooled the information hierarchy to create a unified and intuitive shelf presence. The results were significant, with purchase intent increasing from 35% to 57% and overall pack appeal rising to 95% amongst competitive users. Hartz was so pleased with Freshmade's work that they re-engaged the vendor for another project.

Hartz