Case Study: Arm launches PSA Certified website successfully with Freshleaf Media

Arm launches PSA Certified website in time for Embedded World 2019 with Freshleaf Media

Freshleaf Media was engaged by Arm to address the challenge of establishing credibility and driving adoption for their new PSA Certified IoT security framework. They needed a multi-audience website to educate the market, encourage developer participation, and help manufacturers choose certified products, all under a tight deadline for a launch at Embedded World 2019.

The solution designed and built by Freshleaf Media was a user-friendly website with distinct journeys for different audiences, balancing technical detail with clear navigation. The site launched successfully on time and was well-received. This led to a second iteration in 2020 to support the scheme's growth, and an ongoing development partnership with Arm that has lasted over five years, demonstrating sustained value.

Arm