Case Study: PWA Planning strengthens its renewable energy expertise with Freshfield

PWA Planning boosts enquiries in renewable energy with Freshfield

PWA Planning, a specialist planning and development consultancy, sought to communicate its recent diversification into the renewable energy sector. The firm needed to showcase its growing expertise in areas like solar and battery storage while still highlighting its established work in commercial and residential development. They enlisted the PR and communications consultancy Freshfield for a brand repositioning project to address this challenge.

Freshfield developed new, standalone brand identities for PWA's different divisions, including a dedicated identity for its energy planning work, all supported by a refreshed group identity. This was accompanied by an updated verbal identity and a PR campaign focused on thought leadership. The project led to a significant increase in client enquiries, with PWA reporting consistently high leads from the renewable energy sector, particularly for battery storage, solar, and wind projects.

PWA Planning