Case Study: Protium builds stakeholder advocacy for green hydrogen with Freshfield

Protium wins 230k coverage views with Freshfield

Freshfield was engaged by Protium, a green hydrogen energy solutions provider, to help build stakeholder advocacy for a new hydrogen production facility. The challenge was to clearly communicate the benefits of the project to key groups, including politicians, local residents, and businesses, to support its development.

To address this, Freshfield developed a powerful set of key messages and managed a communications strategy that included a media launch and public consultation events. This approach successfully generated positive media coverage with over 230,000 views and facilitated productive stakeholder engagement. Freshfield's work enabled Protium to effectively explain the project and manage complex communications issues ahead of the planning application.

Protium