Case Study: Preston Partnership doubles membership with Freshfield

Preston Partnership doubles membership with Freshfield

Preston Partnership, a private sector-led membership organization dedicated to the prosperity of Preston, faced the challenge of restructuring and relaunching after a pandemic-related pause. They enlisted the PR and communications consultancy Freshfield to develop a new brand identity, increase membership, and generate positive visibility.

Freshfield crafted a new brand narrative and launched it via a series of events and a targeted LinkedIn campaign. This strategy successfully attracted 165 new members and 11 strategic partners, significantly grew the partnership's social media following, and generated extensive media coverage. The campaign's impact was recognized with a nomination for a marketing award.

Preston Partnership