Case Study: Lancashire County Council boosts business engagement with Freshfield

Lancashire County Council drives 2,039 enquiries with Freshfield

Boost, Lancashire's Business Growth Hub, a service provided by Lancashire County Council, needed to engage local business owners and leaders to drive enquiries for its funded support programs. The council appointed the PR and communications consultancy Freshfield to launch a campaign that would highlight the benefits of its services to the regional business community.

Freshfield implemented a comprehensive marketing campaign that included content marketing, media relations, strategic partnerships, a targeted LinkedIn campaign, and a flagship business event. They also partnered with a digital agency to revamp the Boost website and improve its search optimization. This strategy by Freshfield generated significant results, including almost 100,000 coverage views, over 2,000 enquiries from businesses, and a nomination for a marketing award within the first six months.

Lancashire County Council