Freshfield
34 Case Studies
A Freshfield Case Study
Freshfield provided merger communications support to a major barristers' chambers, formed from the union of Atlantic Chambers and Oriel Chambers. The newly formed entity, Hundred Court Chambers, faced the challenge of launching the combined brand with a clear, consistent narrative that explained the strategic merger and positioned them as a market leader on the Northern Circuit.
The solution involved Freshfield developing tailored launch messaging, managing media announcements, and conducting proactive outreach. This strategic program secured significant coverage in key legal and business publications. As a result, Hundred Court Chambers earned an estimated 241,600 coverage views and over 7,300 hours of audience attention, successfully establishing the brand as a leading and respected legal expert.