Freshcells Systems Engineering
8 Case Studies
Case Study: Mitsubishi Electric Factory Automation achieves future-proof B2B digital growth with Freshcells Systems Engineering
A Freshcells Systems Engineering Case Study
Mitsubishi Electric Factory Automation unifies 21-country content management with Freshcells Systems Engineering
Mitsubishi Electric Factory Automation, a leading company in industrial automation, faced the challenge of developing a comprehensive and flexible headless content management system (HCMS) infrastructure to manage content across its EMEA-wide operations. Their complex requirements included integrating the HCMS across 21 countries, implementing user management, and seamlessly embedding additional functions like a CRM and web services to optimize lead generation and content delivery. They partnered with freshcells Systems Engineering to achieve these goals and fully relaunch their previous legacy platform.
freshcells Systems Engineering implemented a scalable platform using the headless CMS Contentstack and a modern API- and microservice architecture. The solution included a custom-built search function, a single sign-on service for security, and the integration of a CRM system for process-optimized lead generation. The results provided Mitsubishi Electric with direct control over all content for centralized management, a transition to a dynamic and responsive system, and a tailored user management system that streamlined workflows. This future-proof platform enhanced the company's B2B capabilities, enabling faster information retrieval and ongoing innovation.
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