Case Study: AppSmart achieves $18,000 annual savings with FreshBooks

Tech Company AppSmart Saves $18,000 Annually by Using FreshBooks for Billing

AppSmart, a growing tech company in Raleigh, NC, needed a better way to handle its rapidly increasing volume of invoices and recurring billing as its customer base expanded. The company wanted a scalable cloud accounting and billing solution, and chose FreshBooks Select for its recurring billing capabilities and ease of use.

FreshBooks implemented FreshBooks Select to streamline AppSmart’s billing operations, with support during rollout and API integrations that enabled more automation and invoice generation from recurring profiles. As a result, AppSmart reduced billing/admin staffing needs by 3x, saved about $18,000 annually in credit card processing fees, and grew more than 40% year over year while managing billing with just one person.

AppSmart

Van Murray

Chief Executive Officer