FreshBooks
73 Case Studies
A FreshBooks Case Study
Mike Calabro is a commercial and editorial photographer who built a storytelling-driven business serving motorsports, boating and lifestyle clients. Early on he struggled to land and manage clients while juggling shoots, marketing and messy manual invoicing and expense tracking, which made running his freelance business inefficient and unprofessional.
By adopting FreshBooks, Mike standardized branded invoices, automated expense imports and uses on-demand reports to track profitability, freeing him to focus on client relationships. The result: his client base grew from two to over 50, he’s more organized and professional, and he now recommends FreshBooks to other photographers.
Mike Calabro
Mike Calabro Photography