Case Study: Cleland Studios achieves streamlined expense tracking and invoicing with FreshBooks

Meet Luke, a Photographer, Who Was Sold on the Simplicity of FreshBooks

Cleland Studios is a Toronto-based photography business run by Luke, who launched his company after years of freelance and wedding work. As his bookings grew he struggled with taxes, untracked expenses and client payments; Excel and other tools proved time-consuming and unreliable, leaving him disorganized and worried about lost income.

He switched to FreshBooks for expense tracking, invoicing and reporting. That allowed him to log expenses on the go, see who has paid or viewed invoices, and produce clear reports for tax time and his accountant—reducing admin time, improving cash flow visibility and letting him focus on growing the business.

Cleland Studios

Luke Cleland

Photographer