Case Study: Lisa Pedersen Media achieves greater efficiency and organization with FreshBooks

Meet Lisa, a Social Media Marketer Who Uses Accounting Software to Keep Track of Her Time and Money

Lisa Pedersen Media, a Toronto-based social media marketing and consulting business, struggled with inefficient manual invoicing and time tracking as founder Lisa Pedersen tried to stay organized while balancing work and family. As her business grew, she needed a better way to manage expenses, track time, and bill clients without spending hours on paperwork. FreshBooks helped Lisa Pedersen Media streamline its accounting with cloud-based invoicing and time tracking tools.

Using FreshBooks Expenses and Time Tracking, Lisa centralized her invoicing, expense tracking, and time logging in one user-friendly platform that worked across desktop and mobile. FreshBooks also provided responsive customer support, helping Lisa stay organized and confident in her processes. The result was improved efficiency and organization, with Lisa saving significant time at month-end and gaining a clearer view of her business health.

Lisa Pedersen Media

Lisa Pedersen

Lisa Pedersen Media