Case Study: Jews on Bikes achieves better income visibility with FreshBooks

Marketing Consultant Lisa Kaneff Uses FreshBooks to Understand Her Income

Lisa Kaneff, the marketing consultant and writer behind Next Chapter Consulting, grew her freelance business into a 6-figure consultancy but faced a common challenge for solo business owners: unpredictable income and anxiety during slow periods. She used FreshBooks to check her current earnings against the same time the previous year and get a clearer picture of her cash flow.

With FreshBooks, Lisa identified a seasonal slow period rather than a bigger business problem, which reduced her stress and helped her focus on professional development and finding new work. The insight gave her more confidence in managing the ups and downs of freelancing, and FreshBooks supported her in making smarter, calmer decisions about her business.

Jews on Bikes

Lisa Kaneff

Marketing consultant and Writer