Case Study: Guitar Excellence achieves streamlined finances and scalable growth with FreshBooks

Guitar Excellence - Customer Case Study

Guitar Excellence, founded by Tyrone Mayer in 2004 and based in Johannesburg, delivers in‑home and online guitar and bass lessons across South Africa. As the business grew and began recruiting teachers nationwide, Tyrone faced scaling and administrative challenges: keeping teachers and students coordinated, reducing paper‑based processes, standardizing training, and managing finances remotely.

The company moved to a cloud‑based workflow—using Dropbox to share lesson content, FreshBooks for finance, and Skype plus tablet‑based “Platinum” lessons to deliver instruction. This cut paper use by about 80%, gave teachers instant access to materials, streamlined admin, and enabled rapid, remote expansion that positions Guitar Excellence for national growth and future franchising.

Guitar Excellence

Tyrone Mayer

Guitar Excellence