Case Study: Wellnessnews Canada, Inc. achieves 100 hours a year saved on franchise reporting with FreshBooks Select

Ana Streamlined Her Franchise’s Books and Saved 100 Hours a Year Using FreshBooks

Wellnessnews Canada, Inc., a health and wellness franchise business behind Wellnessnews Choices for Healthy Living®, was struggling with limited financial oversight across its growing network of franchisees. As the company expanded, founder Anna Luinenburg needed a simple, all-in-one accounting solution that could standardize operations, support recurring invoicing, and be easy for franchise partners to use. FreshBooks Select fit those needs.

FreshBooks implemented a streamlined setup that connected all franchisee accounts into one master system and paired it with virtual bookkeeping for more efficient back-office support. With FreshBooks, Wellnessnews Canada, Inc. gained a clear top-down view of franchise finances, faster reporting, and better trust in its data. The biggest measurable impact was a savings of about 100 hours per year on financial reporting, along with lower bookkeeping costs and improved productivity.

Wellnessnews Canada, Inc.

Anna Luinenburg

Entrepreneur