Case Study: Wall Street Daily boosts email deliverability with FreshAddress List Guard

Wall Street Daily Keeps their email list Healthy and Their Business thriving with list guard by FreshAddress

Wall Street Daily, a market-focused publication, needed to maintain the health of its large email subscriber list to protect its business and sending reputation. Their challenge was that email addresses degrade over time, and their internal processes were not catching all problematic addresses. To address this, they worked with FreshAddress, initially using their SafeToSend validation service.

The solution was the implementation of FreshAddress's List Guard service, an always-on system that automatically alerts them to emails that have become invalid or were missed internally. This resulted in an 80% reduction in invalid addresses and increased their email deliverability rate from 95% to a steady 97%. List Guard also identified longstanding problematic addresses and hidden spamtraps, proving the value of the FreshAddress service.

Wall Street Daily

Jon Kissane

E-Commerce Director