Case Study: Top U.S. Home Improvement Company achieves $220,000 in sales and 1,300% ROI with FreshAddress

U.S. Home Improvement Company - Customer Case Study

U.S. Home Improvement Company, one of the country’s largest home improvement businesses, relied heavily on email to schedule appointments and nurture prospects, but many contacts in its database only had postal information and no email addresses. This made it difficult to reach interested customers, follow up after product demonstrations, and close high-value sales opportunities.

FreshAddress provided email appending to deliver guaranteed email addresses for nearly half of the file, adding more than 53,240 new addresses. The project generated over $220,000 in sales from a $16,416 investment, producing a 1,300% ROI; FreshAddress also drove a 700% ROI on unappointed customers and a 4,100% ROI on demo-only prospects, making it a preferred vendor for additional franchise business.