Case Study: Sierra Trading Post Reconnects with 7,100+ Subscribers with FreshAddress

Sierra Trading Post Talks Shop How FreshAddress ECOA Reconnected Them with Over 7,100 Subscribers

Sierra Trading Post, a retailer of discounted brand-name apparel and outdoor gear, was losing subscribers and potential buyers because of hard bounces and outdated email data. After previous email change-of-address providers fell short, the company turned to FreshAddress and its ECOA service to help recover invalid email addresses and improve list quality.

FreshAddress processed nearly 80,000 bouncing and inactive addresses through its patented email change-of-address technology, along with data hygiene, suppressions, and permission messaging. The result was a nearly 10% recovery rate and reconnecting with over 7,100 subscribers and potential buyers, delivering a significant return on investment for Sierra Trading Post.

Sierra Trading Post

Wendy Croissant

Email Marketing Manager