Case Study: Leading U.S. Shoe Retailing Company achieves 2000% ROI and $450,000 in revenue with FreshAddress SafeToSend Email Hygiene

Leading U.S. Shoe Retailing Company - Customer Case Study

Leading U.S. Shoe Retailing Company, a nationwide footwear retailer with more than 400 stores and a growing e-commerce business, was losing a large share of new email sign-ups due to human error and poor data entry. The company turned to FreshAddress and its SafeToSend email hygiene service to recover invalid addresses and improve the quality of its customer email files.

FreshAddress identified nearly 50,000 problematic addresses, including spamtraps and valid corrections, and helped the retailer add more than 30,000 customer emails to its database. The $22,400 project generated $450,000 in revenue, delivering a 2000% ROI, and FreshAddress’s ongoing automated processing has since produced another 18,500 suggested corrections worth an estimated $280,000 over 10 months.