Case Study: Large International Nonprofit Company achieves $670,000 in contributions with FreshAddress ECOA

Large International Nonprofit Company - Customer Case Study

Large International Nonprofit Company had a serious email deliverability challenge: thousands of donor and member email addresses had gone stale, making a large part of its database unreachable through its most important communication channel. After a poor experience with a previous provider, the organization turned to FreshAddress and its Email Change of Address (ECOA) service to refresh and grow its email list.

FreshAddress’s patented ECOA technology updated more than 135,000 hard-bouncing donor/member email addresses, helping the nonprofit reconnect with supporters and improve campaign reach. The result was an estimated $670,000 in contributions and a 1,000% ROI, with the organization continuing to run FreshAddress ECOA projects semi-annually since 2011.