Case Study: InterMedia Outdoors achieves a 50% larger email database with FreshAddress

InterMedia Outdoors Reels in 350,000 Subscriber Email Addresses with the Help of FreshAddress

InterMedia Outdoors needed to rebuild its marketing reach after being acquired and losing access to most of Primedia’s circulation base, leaving it with email records for less than 10% of its postal list. To quickly grow its database and communicate more cost-effectively with subscribers, the company turned to FreshAddress for an email append solution.

FreshAddress performed an individual B2C email append using custom-branded permission messages and legal suppressions, returning fully opted-in, deliverable addresses. On a 3MM postal list, FreshAddress achieved a 14.6% match rate and appended 352,000 emails, growing InterMedia Outdoors’ database to 1,057,000 contacts, a 50% increase. The larger volume also helped cut the email service provider CPM from $2.80/M to $2.00/M, saving over $20,000.

Internet Intermedia Outdoors

Jordan Goldberg

Consumer Marketing Manager