Case Study: Successories.com boosts email engagement and revenue with FreshAddress B2B Email Append

How Do You Spell “Success?” Successories Spells It “B2b Email Append”

Successories.com, a maker of specialty products in the business recognition industry, sought to reconnect with former customers through email but had very few email addresses in its large B2B database. Their challenge was to efficiently and cost-effectively grow their email list for promotional campaigns and multi-channel marketing. They selected FreshAddress to perform a B2B Email Append service based on the vendor's integrity, data security, and sophisticated matching methodology.

FreshAddress implemented its B2B Email Append, which included sending a confirmation email to all matches to ensure permission and deliverability. The service surpassed expectations, achieving a match rate of over 20%, far higher than the anticipated 8-12%. The ensuing email campaigns delivered outstanding results for Successories, including open rates 31% higher than their house list, a 15% higher click-through rate, and conversion rates more than 11% higher, all while maintaining a low unsubscribe rate. This allowed Successories to effectively monetize past customer relationships and reinvent its brand communication.

Successories.com

Eric Archuleta

CMO