Case Study: Kalmbach Publishing Co. grows its email list by 133% with FreshAddress email append

How A Freshaddress Append Grew A Publisher’s Email File By 133%

Kalmbach Publishing Co., a major publisher of hobbyist magazines, faced a challenge with over half a million subscriber records that lacked email addresses. As their email program is a critical marketing tool, they turned to FreshAddress for an email append service to acquire this missing contact information.

FreshAddress utilized its extensive database to match hundreds of thousands of postal records to email addresses, achieving significant match rates. More importantly, FreshAddress helped Kalmbach implement a welcome campaign for the newly appended addresses to ensure list hygiene and engagement. As a result, Kalmbach grew its email list by 133% in one month, with the new addresses performing as well as the existing ones and open rates far exceeding the industry average. The investment paid for itself.

Kalmbach Publishing Co.

Rob Oberheide

Digital Marketing Manager