Case Study: Comindware improves email accuracy and lead conversion with FreshAddress

Comindware Improves email accuracy shortens path to Product with FreshAddress

CMW Lab, a software company providing business management solutions, was struggling with a high volume of invalid email leads. Their sales team wasted time on prospects with incorrect addresses, facing a bounce rate of 4-7%. They partnered with FreshAddress to improve email accuracy on their lead-generation forms and clean their list.

Using the FreshAddress API and SafeToSend service, CMW Lab implemented real-time email validation. This solution drastically reduced their bounce rate to under 1%, improving lead quality and sales efficiency. Furthermore, FreshAddress helped shorten the path to product trial by eliminating the need for confirmation emails, which resulted in a 20-23% improvement in lead conversion.

CMW Lab

Anton Ermakov

Online Marketing Director