Case Study: a leading pet supply retailer boosts deliverable email addresses with FreshAddress

America’s Largest Franchise Pet Supply Company Fetches more Email Addresses with Email Append & Ecoa

A leading pet supply retailing company, the largest franchise pet supply company in America, faced significant email marketing challenges. Approximately 40% of its 4.6 million loyalty club members lacked email addresses, and its database contained many invalid addresses, creating a potential deliverability disaster. To solve this, the company turned to vendor FreshAddress for its Email Append and ECOA (Email Change of Address) services.

FreshAddress implemented a rigorous process to append 300,000 new email addresses and update an additional 20,000-30,000 through ECOA. Their solution involved finding matches, validating addresses with SafeToSend®, and seeking permission to ensure deliverability and compliance. The results far exceeded expectations, yielding an immediate increase in sales as newly-contacted customers spent approximately 25% more. The campaign was successfully executed with minimal customer complaints and no increase in opt-out or bounce rates.