Case Study: AAA Insurance achieves higher email deliverability and engagement with FreshAddress

AAA Insurance - Customer Case Study

AAA Insurance, specifically AAA Ohio, struggled with poor email list quality and no clear process to verify the validity of its 800,000 email addresses. With legacy data sources creating invalid, duplicate, and otherwise problematic records, the organization risked damaging sender reputation and deliverability. It turned to FreshAddress and its SafeToSend email hygiene solution to clean the database.

FreshAddress flagged 31.5% of the list as invalid or problematic and identified 2,200 toxic spamtrap addresses for suppression. The cleanup cut undeliverable addresses from 25% to 6.5%, raised deliverability from 97% to nearly 100%, and drove a 20% lift in engagement. FreshAddress also delivered an estimated $59,175 in additional value through 789 corrected email addresses.

AAA Insurance