Case Study: Skydeo boosts conversions with Fresh Tilled Soil’s frictionless UX design

A Fresh Tilled Soil Case Study

Skydeo launches a working HTML prototype in 3 weeks with Fresh Tilled Soil

Skydeo, a marketing technology company, faced the challenge of scaling its unique product, SAM (Skydeo Audience Maker). Their powerful tool for creating mobile audience segments required manual, hands-on assistance for every demo and purchase, which was a significant barrier to growth. They partnered with the vendor Fresh Tilled Soil for UX/UI design expertise to create a self-serve, intuitive product experience.

Fresh Tilled Soil addressed this by developing a cohesive and frictionless user experience, delivered as a working HTML prototype in just three weeks. The solution streamlined the complex process into an intuitive flow, reducing app screens without losing functionality and incorporating an inviting visual design. This empowered Skydeo to generate scale from inbound traffic, drastically reduced the manual workload for staff, and provided a fluid product demo to direct prospects to.


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