Case Study: Cengage Learning achieves a 20% sales lift with Fresh Tilled Soil’s 4LTR Press Online education platform

Cengage Learning boosts sales 20% with Fresh Tilled Soil

Cengage Learning, a major education technology company, faced the challenge of making higher education materials more effective and convenient for students in a digital format, moving away from traditional bulky textbooks. They engaged the vendor Fresh Tilled Soil to craft a student-centered educational app design for their new platform, 4LTR Press Online.

Fresh Tilled Soil conducted extensive student research to design a web application focused on student privacy and control. The solution included interactive text, customizable study tools like flashcards and quizzes, and a dedicated teacher interface. The project resulted in a 20% sales increase for the first two textbook editions using the platform and prompted competing publishers to accelerate their own digital offerings.

Cengage Learning