Case Study: WoolOvers doubles cart recovery email revenue in its first month with Fresh Relevance

WoolOvers doubles cart recovery email revenue in its first month with Fresh Relevance

WoolOvers, a West Sussex–based knitwear retailer founded in 1989 that sells to over 1 million customers worldwide, needed to reinvigorate a underperforming in‑house cart and browse abandonment program that wasn’t delivering the returns they expected. The team wanted a fast, scalable solution to recover lost sales and improve email-driven revenue.

They implemented Fresh Relevance in a matter of weeks to trigger automated cart and browse abandonment emails with personalized product recommendations and urgency features like countdown timers. The change drove a 118% year‑on‑year increase in cart recovery email revenue in the first month, exceeded ROI expectations, and was rolled out internationally across the UK, USA, Australia, France and Germany.

WoolOvers

Nash Vadher

Head of Trading