Case Study: The Wasserstrom Company achieves 5% sales uplift in 90 days with Fresh Relevance

Wasserstrom experienced a 5% sales uplift within their first 90 days

The Wasserstrom Company, a global leader in foodservice supplies and equipment, needed to boost online conversions and recover lost revenue from abandoned carts and browsing sessions while keeping email marketing efficient and cost-effective. With a huge, diverse product range, they sought a way to make promotional messages more relevant and timely without overhauling existing systems.

Fresh Relevance integrated with Wasserstrom’s IBM WebSphere and email platforms to process real-time eCommerce and browsing data, surface list prices, emphasize previously viewed or carted items, and send multi-stage reminder messages. The targeted, real-time content drove engagement and conversions, delivering a 5% sales uplift within 90 days.

Wasserstrom Company

Dale Edman

Vice President of eCommerce and Online Marketing