Case Study: VioVet achieves increased veterinary-supplies sales and higher email engagement with Fresh Relevance

VioVet’s education-led emails boost veterinary supply sales

VioVet, one of the UK’s largest veterinary supplies retailers, wanted to help customers make better choices about food and medications and reduce lost sales from browsing and cart abandonment. With a content-rich website but high abandonment in categories like dog food, flea/tick treatments, worming and prescription meds, the company sought a way to deliver timely, relevant guidance that would convert browsing into purchases.

Working with Fresh Relevance, VioVet deployed education-led cart, browse and specialist triggered emails integrated with its bespoke eCommerce system, plus SmartBlocks for related products and Ratings & Reviews pulled into recommendations. Sent within an hour of leaving the site and targeted at high‑abandonment pages, the campaign delivered clear gains: horse worming emails generated an extra £1.02 per email, prescription emails achieved a 48% open rate (vs 32% for general browse emails), and Ratings & Reviews lifted clickthroughs by 19%, boosting customer confidence and sales.

VioVet

Verity Beaton

Marketing Manager