Case Study: Sunuva (UK kids UV swimwear retailer) achieves 8.9% online revenue uplift with Fresh Relevance cart-abandonment emails

Sunuva increased sales by 8.9% using Fresh Relevance cart abandonment emails

Sunuva, a UK-based retailer of children's UV swimwear and beachwear stocked worldwide and with a strong celebrity following, wanted to grow e-commerce revenue and improve the online customer experience. The company engaged Fresh Relevance to boost turnover and reduce manual effort around abandoned carts.

Fresh Relevance automated cart-abandonment emails and introduced personalized, real-time and crowd-sourced product recommendations on site and in email, freeing time for a website relaunch. The solution delivered immediate ROI—cart-abandonment emails produced an 8.9% increase in online revenue—and convinced Sunuva to expand its use of Fresh Relevance’s personalization services.

Sunuva

Jonathan Chapman

Head of E-Commerce