Case Study: Spa Boutique achieves 8% sales uplift with Fresh Relevance

Spa Boutique has seen an 8% sales uplift thanks to Fresh Relevance

Spa Boutique, Canada’s “head-to-toe beauty” online retailer (spaboutique.ca), was losing sales because its eCommerce platform only captured shoppers who were logged in, so many cart abandoners weren’t being remarketed to. Bubblebox:media’s audit identified the gap and recommended a real‑time solution to recover those lost conversions.

Implementing Fresh Relevance allowed Spa Boutique to identify shoppers without a login and send a timed sequence of three cart‑abandonment emails (30 minutes to 72 hours), with design tweaks like removing top navigation to focus calls-to-action. The program now triggers four times more abandonment emails than the previous plug-in, achieves a 5.5% recovery rate and has driven an 8% uplift in sales.

Spa Boutique

Nancy Mudford

Owner