Case Study: SOLETRADER achieves 14% email revenue uplift with Fresh Relevance's Cart Abandonment Solution

SOLETRADER increase email revenues by 14% with Fresh Relevance’s cart abandonment solution

SOLETRADER is a UK footwear retailer with a multi-channel presence, including SOLE and SOLETRADER OUTLET. When launching a new website the marketing team wanted to reduce lost sales from abandoned carts and boost online revenue, so they selected Fresh Relevance for its cart-abandonment expertise and personalization features.

Fresh Relevance now sends a personalized email 30 minutes after cart abandonment (SOLETRADER sends ~800 and SOLETRADER OUTLET ~700 such emails per month), and the program has driven strong engagement — abandonment emails show a 333% higher open rate and a 1,000% higher click-through rate versus bulk campaigns. Since launch email revenue is up 14% and the team expects an 18% increase in email profits next year; they’ve also introduced features like animated countdown timers after successful A/B tests to further boost conversions.

Soletrader

Toni Bowater

Digital Marketing Executive