Case Study: Rip Curl boosts online sales with Fresh Relevance personalization

Rip Curl boosts sales 10.3% with Fresh Relevance

Rip Curl, a global surfing equipment and apparel brand, was seeking a cost-effective personalization solution that could be easily integrated and perform on a global scale to maximize its eCommerce revenues. The company partnered with the vendor Fresh Relevance to integrate its personalization platform into Rip Curl's website and email marketing, with a specific focus on recovering abandoned cart revenue.

Using Fresh Relevance's SmartBlocks for product recommendations and abandonment emails, Rip Curl achieved significant sales uplifts. The abandonment emails generated a 10.3% increase in sales, while the 'Recommended for you' product recommendations contributed a further 1.8% gain. The implementation by Fresh Relevance was seamless, leading to an incremental increase in revenues month-on-month and a successful global partnership.

Rip Curl