Case Study: Orlebar Brown achieves 6.59% sales uplift with Fresh Relevance’s Product Recommendations

Orlebar Brown achieves a 6.59% sales uplift with the use of Fresh Relevance’s product recommendations

Orlebar Brown, a London‑based fashion retailer known for tailored men’s beachwear and expanded clothing and accessories lines, set out to increase online revenues as part of a CEO‑led upsell initiative. The e‑commerce and CRM teams targeted cart abandonment as a key opportunity, aiming to improve the performance of their existing triggered emails.

In May they integrated Fresh Relevance’s new product recommendation feature into their abandonment emails, adding personalized images, direct checkout links for cart items and recommendations based on products viewed during the visit. The change delivered a 6.59% sales uplift; the program sends about 980 abandonment emails per month and now accounts for roughly 17% of Orlebar Brown’s email‑driven revenue, prompting plans to expand recommendations into other communications.

Orlebar Brown

Amit Raj

CRM and Email Executive