Case Study: MyOptique Group achieves revenue recovery and real-time personalization with Fresh Relevance

MyOptique Group has an expert eye for real-time marketing

MyOptique Group — whose brands Glasses Direct, Sunglasses Shop and EyewearBrands serve over 3 million customers across Europe — is known for online-first innovations like prescription eyewear sales, free home trials and virtual mirrors. The company wanted to bring that same level of innovation to its marketing to boost customer engagement and sales, and needed a real-time personalization solution tightly integrated with its Email Service Provider, Adestra.

MyOptique selected Fresh Relevance to deliver real-time personalized content across web, triggered and campaign emails, plus social proof and Trustpilot-powered ratings & reviews. Results were strong: Glasses Direct attributes 1.2% of online revenue to web recommendations; abandonment campaigns recovered revenue equal to 4.2% of Glasses Direct sales, 2% for Sunglasses Shop and 4.3% for EyewearBrands; and the social proof feature has generated over 5.7 million impressions.

MyOptique Group

Benedetto Ferretti

Senior CRM Database Executive